Burberry was founded in 1856 by Thomas Burberry, then 21 years old, in Basingstoke, Hampshire in England. By 1870 the business had established itself as a distinguished source for outdoor wear. In 1880 he invented gabardine, a water-resistant, durable, breathable fabric with yarn that is waterproofed before weaving, and patented it in 1888. In 1891 he opened an emporium in the Haymarket, London, currently the site of Burberry’s corporate headquarters. In 1904, the Burberry Equestrian Knight Logo was developed, and in 1914 he was commissioned by the War Office to adapt its officer's coat, which resulted in the modern day trench coat. The famous Burberry check was created in the 1920's and used as a lining in its trench coats. In 1967 the Burberry Check was used on umbrellas, scarves and luggage. When Rose Marie Bravo became Chief Executive Officer in 1997, she revitalized the brand by featuring model Kate Moss in an advertising campaign and introducing new designs and products.